*Keywords – the phrase (up to five words) that you want to be found for in the Google™ search results.
**SEO Tasks – the work undertaken by Webcraft to improve your search result placement. There are three SEO tasks:
- Tagging – Entering keywords into relevant HTML tags on your web pages such as the page Title Tag, Meta Description Tag (displayed in your Google™ search result listing), Page Headings, Paragraph Text, Images Attributes, Link Attributes, etc.
- Page Information – Creating and optimising text on your web pages, including creating new pages where needed.
- Link Building – Networking on your behalf with relevant website owners to create links into your web pages from across the web.