Just kidding, it’s super important.
Imagine if Zorro signed off with a colourful crayon instead of an awesome swish of a sword? No bandito would take him seriously.
Your brand should immediately define who you are and identify your business at a glance.
However, branding is more than just a sharp logo and an attractive colour scheme. Your brand represents the way you deal with your customers, the quality of your products and services and the impression you leave behind.
Logo Design & Branding
So you’ve got this awesome concept for a business, you’ve registered the name and you’re nearly ready to start rockin’ ‘n’ rollin’.
Now it’s time to design the face of your business — the logo. This is where all the fun sketching begins.
But where do you start?
As a general rule, a business logo design should be simple and easily recognisable. Your logo will play an integral role in all your marketing communications so it’s a good idea to spend some time creating a quality concept.
As a rule of thumb, if your business name is complicated or doesn’t really relate to the business area (for example a family name) then it’s a good idea to add elements to your logo that alludes to the business.
If your name says it all then you can experiment a little with a zany logo.
Your logo should reflect what you want your customers to feel when they see your branding.
At Envision Creative we have an incredible graphic designer on board so if you have your sketches ready to go (or maybe you don’t even know where to start?) contact us and we can bring those notepad doodles, or ideas swirling around in your head, to life!
We are a Website and Graphic Design agency in Auckland that focus on the big picture. We create beautiful, powerful and functional websites right here in the Bay of Plenty (Papamoa to be precise) as well as designing and building your whole brand journey.
We can help you with:
- Logo & Branding
- Branding Guidelines
- Illustrations & Graphic Design
- Brochures, Booklets & Vouchers
- Business Cards & Stationary
- Promotional Videos & Photography
If you want to take your business to the next level then get in touch with the digital marketing and creative experts at Envision Creative today.
Our creative team can design and create all the marketing collateral your business needs to stand out among the crowd and we work alongside you to ensure you’re left with an end result that you’ll love.
Call us today on 0800 113 187 to set up a casual chat over a coffee or just drop by our office at 15 Glencourt Place, Glenfield North Shore for a no-obligation chat.
- Logo and Branding